![]() ![]() In 2010, Pirelli completed its conversion to a pure tyre company by selling Pirelli Broadband Solutions and spinning off the real estate assets of Pirelli Re. ![]() ![]() In 2006, Pirelli chose Slatina for its first tyre production plant in Romania, expanding the facility in 2011. This was the beginning of the group's production complex in the country. In the same year, 2005, Pirelli opened its first tyre production plant in Shandong province, China. In 2005, Pirelli sold its Cables, Energy Systems and Telecommunications assets to Goldman Sachs and the newly formed company was named Prysmian. In 2002 the company started a range of Pirelli-branded clothing, watches and eyewear. It invested, through Olimpia, part of the resulting liquidity to become a majority shareholder in Telecom Italia in 2001, maintaining this position until 2007. In 2000, Pirelli sold its terrestrial fibre optic cables business to Cisco and its optical components operations to Corning, for 5 billion euro. In 1988, Pirelli acquired the Armstrong Rubber Company, which was headquartered in New Haven, Connecticut, US for $190 million. Subsequently, Porsche started using the same tyres with the Porsche 911 Turbo. Lancia asked Pirelli for a solution, and in 1975 Pirelli created a wide tyre with a reduced sidewall height like a slick, but with a radial structure. Both were unusable for the Lancia Stratos, as the radials were destroyed within 10 km, and the slicks too stiff. At that time, racing tyres were either slick tyres made with the cross ply technique (very wide tyres with a reduced sidewall height), or radial tyres, which were too narrow to withstand the Stratos' power and did not provide enough grip. In 1974, Pirelli invented the "wide radial tyre", upon a request from the Lancia rally racing team for a tyre strong enough to withstand the power of the new Lancia Stratos. In the 1950s, Alberto Pirelli commissioned the building of a skyscraper, Pirelli Tower, in the same Milanese area that housed the very first Pirelli factory during the 19th century. In 2005, Pirelli sold its cable division to Goldman Sachs, which changed the new group's name to Prysmian. Thereafter, Pirelli's activities were primarily focused on the production of tyre and cables (for energy and telecommunications). History The Pirelli Tower in Milan in 1958, during construction, photographed by Paolo Montiįounded in Milan in 1872 by Giovanni Battista Pirelli (1848–1932), the company initially specialised in rubber and derivative processes and also made scuba diving rebreathers. The company's US-based headquarters are located in Rome, Georgia. Pirelli's eponymous calendar has been published since 1964, and has featured the contributions of many famous photographers over the years such as Helmut Newton, Steve McCurry, Peter Lindbergh, Richard Avedon, Bruce Weber, Herb Rits and Annie Leibovitz. On 4 October 2017, Pirelli returned to the Milan Stock Exchange after focusing its business on pure consumer products (tyres for car, motorcycles, and bicycles) and related services, and separating the business of industrial tyre. In the past, it had been involved in fashion and operated in renewable energy and sustainable mobility. Pirelli is now solely a tyre manufacturing company. Pirelli's headquarters are located in Milan's Bicocca district. Pirelli has been sponsoring sport competitions since 1907 and is the exclusive tyre partner and supplier for the Grand-Am Rolex Sports Car Series for 2008–2010, FIA Formula One World Championship for 2011–present and for the FIM World Superbike Championship. ( ChemChina) took controlling interest of Pirelli with the Chinese state-owned company agreeing to maintain the tyre company's ownership structure until 2023. It has 19 manufacturing sites in 13 countries and a network of around 14,600 distributors and retailers. It is present in Europe, the Asia-Pacific, Latin America, North America and the Post-Soviet states, operating commercially in over 160 countries. The company, which has been listed on the Milan Stock Exchange since 1922, is the 6th-largest tyre manufacturer and is focused on the consumer production of tyres for cars, motorcycles and bicycles. ![]() is an Italian multinational tyre manufacturer based in the city of Milan, Italy. ![]()
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